Stop Guessing. Use These Real Estate Processes to Grow in Any Market.

Real estate processes are the foundation of scalable, sustainable growth, no matter what the market is doing. Just ask Shonna Ruble, who took her real estate business from inconsistent execution to industry-leading performance in under a year.

She didn’t chase unicorn agents or wait for perfect market conditions. She built repeatable systems, empowered her team, and let the processes do the heavy lifting.

From a team of 6 to 17 agents and the #1 spot in Montana, Shonna’s strategy stays the same in any market: process, accountability, and consistency.

From Hustle to Harmony

Shonna’s leadership turning point came when she stopped relying on motivation and started building operational consistency. Her team didn’t need more hustle; they needed structure.

She committed to:

• Systemizing every major workflow with step-by-step SOPs
• Aligning expectations across all roles and experience levels
• Removing friction and missed tasks through automation and VA support

These weren’t rules for the sake of control; they were a framework for freedom. And the impact showed up fast.

The Brains Behind the Backend

Behind every process is a platform and a team running it.

Shonna leverages:

• Brivity CRM + Lead Routing: To fairly distribute leads and track engagement
• Brivity Auto Plans & Task Sequences: So no follow-up falls through the cracks
• Brivity VAs: Who monitor lead activity, enforce 12-day follow-ups, and reassign leads automatically

“They run the Shonna Key Team,” she says, and it’s true. Her VAs aren’t just assistants; they’re operators, powered by Brivity to keep the business moving.

These tools enable the backend to run smoothly without micromanagement, allowing Shonna the freedom to focus on leadership and growth, rather than daily chaos.

A System That Everyone Follows

One rule: Nobody skips the system.

• Top producers follow the same SOPs as brand-new agents
• Everyone votes on changes in Monday meetings
• Accountability is built into the structure

Whether it’s hosting an open house or sending post-event follow-up, agents know what’s expected, and the system keeps them on track.

That kind of consistency allows Shonna to scale with confidence, knowing every new agent is stepping into a proven process that drives results.

Processes That Work in Any Market

Shonna’s biggest win? Her business doesn’t depend on market conditions; it runs on real estate processes.

• New agents ramp up fast with built-in workflows
• High performers stay consistent with clear expectations
• Leadership focuses on strategy, not putting out fires
• The team stays productive even when the market shifts

Her approach proves you don’t need a booming market to grow. You need real estate processes that work in any market.

Growth doesn’t come from working harder; it comes from working smarter, with systems built to scale.

Key Takeaways from Shonna’s Playbook:

• Real Estate Processes = Predictable Results: When workflows are documented and followed, success becomes consistent.
• Built with the Team, Not for Them: Collaborative systems drive accountability and buy-in.
• Brivity VAs Drive Execution: Empower support staff to enforce standards and protect lead flow.
• Automation Prevents Bottlenecks: Brivity handles follow-ups and task flow so agents stay focused.

Market-Proof Your Business: When your team runs on process, you can grow in any market.